International Marketing Essay Example | Topics and Well Written Essays - 2500 words - 7

International Marketing - Essay ExampleThis selling plan identifies a new marketplaceing strategy for the organisation in order to improve its contemporary image. The plan recommends an integrated marketing communications strategy involving many elements of public relations hypothesis and practice.Currently, the mission of the Londons Ships of Historic Interest Partnership is to provide a valuable source of tellation and inspiration, as well as facilities to inform and educate the public on our need of the sea (londonships.org.uk 2010, p.1). In most respects, the current communications strategy is that of information exchange as a patriarchal goal. This is not working effectively to build consumer interest and raise revenues needed to offset the costs of renovation in order to make these old vessels peek with modern appeal to diverse consumer audiences. They key is to change the marketing message being delivered.The objectives of the new and enhanced marketing strategy are to r emove the accent mark on education and information, making the venue appear more exciting and relevant to the needs of a new style of consumer target group. The goal is to attach revenues by 30-40 percent within one year, using a blend of public relations strategies and modernised communication practices. The plan anticipates turning the attraction some from being a niche activity to a broad-based tourist hotspot that appeals to mass markets with varying demographics and lifestyle values.Reassessment of current marketing strategy light-emitting diode to a variety of marketing literature that was mainly heightened on the use of Internet tools, from website development to use of social networking tools as the main focus for promotion. However, this strategy had no direct linkage to relevant tourism sites and therefore was an inferior promotional strategy. This could be due to the fact that the current target market is misaligned with revenue goals,